When enterprises take on digital transformation initiatives, they may underestimate the power to which digital has been altering industry landscape dynamics, consumer behaviors, economic fundamentals and what it means to stay competitive and relevant with its customers. People often forget how far we have come in a short period of time. The processing power of the latest iPhone is thousands of times faster and stronger than all of NASA’s computers were (combined) during the Apollo moon landing days. These mini computer devices are starting to connect to most of the world’s population, and this all happened since 2007.
Nowadays, iPad tablets and mobile devices have become almost symbiotically interwoven into many facets of our lives. In cities, most people can’t go anywhere without relying on navigational and ridesharing apps such as Google maps or Uber. Planning trips and vacations often come with using apps such as Airbnb, Trip advisor or friend recommendations on things to do, see and eat on Facebook. And even on vacation as long as there is a Wi-Fi connection, you can use your phone to check your email, listen to music, post and share experiences to Instagram, check your investment portfolio, automate and monitor your home, facetime your relatives, search the internet for movie or gift recommendations.
My job as Big Data Strategy professor and tech entrepreneur entails coaching and consulting with CIOs, CDOs, CTOs of enterprise organizations. But, when I look at these magical little smart phone devices, and all of the digital changes and technology innovations it can and will enable going forward, it usually makes me want to have a ‘come to Jesus moment’ with them. Some executives might have the belief that having a few technology initiatives in the works
such as AI pilot programs, automation and the integration of physical supply chains with digital technology is enough, well it’s not.